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Counterplas have embarked on a major expansion program with a move to a new 68000 square
foot factory together with additional investment of in excess of £750,000 in new plant and
production machinery to meet increased demand.

The company acquired the factory and assets following the administration of Showpla and thus
moved from the existing site in West Bromwich over to the impressive facility at Cheslyn Hay,

When evaluating the investment options the company considered their traditional machinery
supplier in addition to a number of others, obviously machine specification and performance was
a key driver as well as energy efficiency but as vitally important to the decision was service
support capability and thus taking everything into account the management eventually selected

The new Borche 1200 and 1500 ton Servo drive Two Platen machines complete with Sepro Servo
Robots were installed within 16 weeks from order and join an existing line up of some 19
machines ranging from 70 to 1600 ton capacity.

Counterplas have been established for 30 years, the company serve a wide range of market
sectors including, Building & Construction, Healthcare, Automotive, DIY, Containers & Material
Handling, Electrical, Lighting, Household Appliances amongst others.

The firm offer a complete solution from initial product design, 3D modelling through to full mass
production and also have a wider capability for 2K moulding, insert moulding, Gas injection,
Ultrasonic Welding, Printing and Full and Sub Assembly as required.

Counterplas are also accredited with the following Quality Standards, ISO9001 Quality
Management and ISO14001 Environmental Management.

“we have been pleased with the performance of our new Borche machines together with the
support provided by Borche UK” Paul Isherwood Managing Director Counterplas Ltd

Paul Isherwood Managing Director of Counterplas [Right] with Terry O’Reilly
Sales Director of Borche UK]

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